We are schuh Limited (known as schuh), a company registered in Scotland (company number SC125327) whose registered office is at 1 Neilson Square, Deans Industrial Estate, Livingston, EH54 8RQ.
We are a data controller for the purposes of the General Data Protection Regulation (Regulation (EU) 2016/679) and related data protection legislation.
Our registration number at the Information Commissioner's Office is Z6015719.
We have appointed a data protection officer who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact the DPO using the details set out below.
By Post: Data Protection Officer, schuh Limited, 1 Neilson Square, Deans Industrial Estate, Livingston, EH54 8RX
By email: email@example.com
We are committed to protecting your personal data and your privacy. This privacy notice aims to give you information on how we collect and process your personal data through your use of our website (including any data that you may provide through our website) and through your other communications with us.
It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
This version of our privacy notice was last updated on 25 May 2018.
3.1 When you place an order we need to collect your name, address, e-mail and telephone number as well as details of the method by which you intend to pay for the Goods. This information allows us to process your offer to purchase Goods and delivery of those Goods to you. We use your e-mail address to send you notification of the status of the order. We will contact you by e-mail or by telephone if any problems occur regarding delivery of the Goods to you.
3.2 This information may be provided to third party service providers for the purpose of processing your offer to purchase the goods.
3.3 We may use your e-mail address to provide you with information on products, services, promotions and special offers where you have indicated that this is acceptable by placing an order therefore agreeing with our terms and conditions.
3.4 If you supply your email address without placing an order, we may pass your email to a third party organisation in order to offer you the opportunity to purchase from us. Your email address will not be used for any other purpose and will not be held on file by ourselves or any third parties after the reason for collecting it has lapsed.
3.5 Should you wish to stop receiving emails from schuh, you can unsubscribe using the 'unsubscribe' link at the bottom of the emails, by changing your update preferences in the 'My Details' section of 'My Account' at www.schuh.co.uk, or by emailing us at firstname.lastname@example.org with your unsubscribe request.
Our website (www.schuh.ie) may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.
This privacy notice applies to all individuals (other than our own employees or workers) whose personal data we may process, whether online or offline (in-store).
Generally, we process personal data relating to our existing and potential customers, visitors to our website and registered users of our website (customers).
We also process personal data relating to our business contacts. You are considered a business contact if you are a sole trader, trustee, partner in a partnership, member of an unincorporated club or association, owner, director or officer of a corporate entity or an employee of any of these, where you or your business supply goods or services to us, provide profession services to us, have expressed an interest in us or our business or have any other business relationship with us (including where your organisation is a public authority, an industry body, a regulatory authority or similar).
Our website is not intended for children and we do not knowingly collect from children any data relating to such children. However, we do operate a "schuhKids" club where we receive limited personal data about children from their parents (or other person with parental responsibility). Further information about the processing of any such children's data is provided to you when you sign up for the "schuhKids" club.
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature or we may aggregate your Profile and Transaction Data to create an "average customer" profile. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.
We do not collect any "special categories of personal data" about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
We use different methods to collect data from and about you including through:
Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.
Personal data will be processed by us where you consent to the processing or where that processing is necessary for 1) the performance of a contract with you; or 2) compliance with a legal obligation to which we are subject; or 3) the purposes of our legitimate interests (or those of a third party).
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal basis we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
To process and deliver your order (online, by telephone and in-store) including:
To manage our offline (in-store) relationship with you which will include:
To manage and provide (where you have agreed to participate) certain discounts (such as student discounts), a prize draw or competition
To manage our business relationships with professional advisors, regulatory authorities, public authorities and others, which will include:
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please Contact us.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
Our direct marketing communications and activities generally consist of delivering regular newsletters and promotions by e-mail, providing content and advertisements relevant to you when you are on our website, following up by e-mail on potential online sales and tracking response rates to our e-mail promotions.
Please note that we use three categories of e-mail communication:
We have set out below, in a table format, a description of all the ways we plan to use your personal data for marketing purposes, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
To enable you to participate in certain discounts (such as student discounts), a prize draw or competition
To ask you to complete a survey or provide feedback on our business or our products/services
Necessary for our legitimate interests (to study how customers use our products/services (including customers' opinions of our products), to develop them and grow our business and to market our products)
To provide direct online marketing to you which will include:
We strive to provide you with choices regarding use of personal data for marketing and advertising. Where you are a registered online customer, you can view and make certain decisions about the use of your personal data in the "My Account>Preferences" section of "My Account".
You can subscribe to receive direct marketing communications at any time by completing the sign-up form here or by contacting us.
You can ask us to stop sending you marketing messages at any time by logging into the website and checking or unchecking relevant boxes to adjust your marketing preferences or by following the opt-out links on any marketing message sent to you or by contacting us at any time.
You can opt out of all of the above marketing activities at any time by contacting us, by adjusting your marketing preferences (where you a registered online customer) or by adjusting or deleting cookies on your browser (see our Cookie Notice for further details).
Where you opt out of all or any of these marketing activities, this will not apply to personal data provided to us for any other purpose, including as a result of a product purchase or other transactions. In particular, we will continue to send you transactional e-mails as required by consumer legislation.
We may have to share your personal data with the parties set out below for the purposes set out above.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
Any sharing of your personal data will only take place either where we are legally obliged to do so, where it is necessary for the performance of a contract with you or where it is in our legitimate interests to do so, including as follows:
Some of our external third parties (such as Google Analytics, Responsys, Facebook, Microsoft and Amazon) are headquartered or based outside of the EEA so their processing of your personal data may involve a transfer of data outside of the EEA. Certain third party providers (such as vee24) may have a US-based company but we will confirm in each case that your personal data remains with their EU-based company.
Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring that appropriate safeguards are implemented, including any of the following:
As part of the processing of personal data relating the sale of our products, decisions may be made by automated means in connection with the assessment of fraud risk. This means we may automatically decline to accept a payment or automatically decide you pose a fraud risk if our processing reveals your behaviour to be consistent with that of known fraudsters, or if you appear to have deliberately hidden your true identity.
You have rights in relation to automated decision-making, including the right to request a review of the accuracy of a decision that you are unhappy with. If you want to know more, please contact us using the details above.
We use automated profiling for our marketing and product development purposes but such profiling does not produce a legal or similarly significant effect.
Our third party payment provider, Klarna, may use automated decision making as part of its processing activities. Please see their privacy notice for further details.
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
For tax purposes, we retain basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers.
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and the Information Commissioner's Office of a breach where we are legally required to do so.
Your personal data is protected by legal rights, which include your rights to:
If you wish to exercise any of these rights, please contact us using the details above.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
You also have the right to complain to the Information Commissioner's Office, which regulates the processing of personal data, about how we are processing your personal data.